[Feature] Queri: Rewriting the Rules of Homework with AI-Powered Personalisation

The Corporate Snapshot

In the bustling ecosystem of Malaysian edtech, where solutions often oscillate between glorified digital worksheets and rigid curriculum portals, one name has consistently cut through the noise by focusing on a singular, universal pain point: homework. Queri Sdn. Bhd., founded by a team of educators and technologists, has positioned itself not as another content repository, but as an intelligent, adaptive learning companion. The company's core mission is to move education beyond one-size-fits-all assignments, leveraging artificial intelligence to create personalised learning journeys that start where the student is.

• 🏢 Entity: Queri Sdn. Bhd.
• 🎯 Area of Expertise: Educational Technology (EdTech), AI-Powered Learning Platforms
• 📍 Market Status: A disruptive challenger in the K-12 supplemental education and private tutoring market.

The Scoop: What's New?

Queri is making waves with the launch of its enhanced AI engine, which now powers its flagship homework assistance platform. The latest data reveals a significant milestone: the platform has facilitated over 500,000 personalised learning sessions for students across Malaysia within the last quarter alone. More impressively, internal studies with partner tuition centres show an average improvement of 22% in topic mastery scores for students who consistently use Queri's adaptive problem sets compared to traditional homework methods. This isn't just about getting answers; it's about the system diagnosing knowledge gaps and serving up precisely targeted exercises to fill them.

Executive Insights: The Conversation

Speaking with Queri's CEO, the vision is framed as a fundamental challenge to pedagogical inertia. "The traditional model of homework is broken," the CEO asserts, leaning forward. "It assumes a uniform baseline and punishes those who fall behind. We asked: what if homework could be diagnostic and therapeutic?" This philosophy is baked into Queri's AI, which doesn't just mark answers right or wrong but maps a student's cognitive pathway through a problem.

When asked about competing with free answer-key websites, the CEO's response is pointed. "We are not in the answer business; we are in the understanding business. Anyone can copy a solution. Our AI constructs a unique scaffold for each learner. If a student struggles with algebra, we don't just give them more algebra problems. We might identify a weakness in foundational arithmetic and generate exercises to rebuild that specific skill first." This approach, they argue, transforms homework from a chore into a tailored coaching session, empowering students to learn at their own effective pace and reducing the frustration that leads to disengagement.

Professional Highlights & Track Record

• Secured a strategic seed funding round led by a consortium of local impact investors focused on education technology.
• Forged partnerships with over 50 private tuition centres and independent schools across Malaysia to integrate Queri as a core supplemental tool.
• Recognised as a "High-Potential Startup" at the Malaysian Digital Economy Corporation (MDEC) showcase in 2023.
• Developed a proprietary AI model trained specifically on the Malaysian national curriculum (KSSR & KSSM) and common student misconceptions.
• Achieved a 95% user retention rate month-over-month, indicating strong product-market fit and user dependency.

The Verdict

Queri's proposition is compelling because it attacks a real, daily problem with sophisticated technology wrapped in a simple interface. Its success hinges on convincing parents and educators that personalised, AI-driven practice is superior to volume-based, repetitive homework—a significant mindset shift. The traction with tuition centres, a key gatekeeper in the Malaysian education landscape, is a shrewd and validating go-to-market strategy. The platform's potential to generate rich, granular data on learning patterns could also make it an invaluable tool for educational research and policy planning.

• 📈 Market Impact: 8/10
• 💡 Innovation Level: 9/10
• 🚀 Growth Potential: 8/10

"Queri isn't just changing how homework is done; it's challenging the very idea that all students should be given the same work. In a system craving personalisation, they've built the tutor that scales."